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At Delicious Creations we specialise in food innovation.

We know how to create delicious products that your customers will keep coming back to.

 

By helping you to better understand the key issues in managing innovation, we can help you to develop and improve creativity in your business.

We are experienced innovation professionals who are able to support your business in a variety of ways:

  • Develop, define and articulate your Innovation Strategy

  • Injecting fresh ideas, assessing gaps and finding niches to build and deliver your innovation pipeline

  • Ensuring you have the right structures, skills and culture to be a truly innovative business

  • Building and future-proofing your brands

  • Supporting your development teams to deliver new innovation efficiently and effectively

  • Providing ongoing innovation support to your team.

OUR SERVICES

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Having a clearly defined Innovation Strategy is crucial.

With this you will be clear on your Innovation goals and the key initiatives to achieve them.

Is your business aligned in the direction of travel?

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Understanding the market you operate in or want to operate in is crucial.

Identifying that your ideas are unique and sufficiently differentiated will ensure you enhance the category you work in.

How effectively does your business identify those new ideas you should take forward and those you should not?

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Having a clearly defined identity, brand and marketing strategy in place is essential to succeed in a crowded and ever-changing marketplace.

With an overall Brand Strategy, you can develop a blueprint for how you want the world to see your business.

Do you need to create, define or refine your Brand Strategy to enhance the strength of your brands?

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Managing innovation smartly is critical to success.

You need to have the right structure, culture and processes in place to be able to implement your new ideas cost effectively and time effectively.

Is your business organisationally ready to deliver successful innovation?

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Creating an innovative environment can take your business to new levels of success.

To increase the innovative capability of your organisation, you need to allow your people to develop their own personal skills, their self-awareness and their internal business relationships.

Do your people have the skills they need to innovate effectively and efficiently? 

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JULIA CATTON, FOUNDER

JULIA CATTON, FOUNDER

Delicious Creations helps businesses boost their innovation performance.

Founded by Julia Catton, with 30 years’ experience working in both Retail and Manufacturing. Delicious Creations draws on Julia’s passion for creativity with her highly commercial and practical approach to food innovation.

At Delicious Creations, Julia uses her considerable experience of managing complex multi-sited teams to deliver both Branded and Private Label ranges to help businesses to develop their Innovation Strategy, manage innovation creatively and effectively and to build their own brands.

“Here’s a little snippet about me: I am the proud inventor of Marks & Spencer’s iconic Percy Pig sweets.”
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DELICIOUS COMMENTS

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BARBRA WRIGHT
STRATEGY CONSULTANT
THINKING ROOM

“Julia is multifaceted and extremely talented in many areas of innovation and marketing, with remarkable commercial focus and a skill at getting the best out of people and briefs. A brilliant perfectionist with a lovely personality.”

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DANIEL SCHNEIDERMAN
ACCOUNT CONTROLLER
R&G FRESH HERBS

“I can honestly say Julia is the most creative person I have ever met. Julia is consumer focused, continually thinks outside the box to create solutions, never stands still and is constantly striving to do things different/better.”

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VICKIE CHRISTIE
DIRECTOR
JUNIPER SUSTAINABLE GOODS

“Julia worked tirelessly and with great insight, humour and intelligence, guiding us in areas concerning not only the food part of our business, but also business in general.”

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BILL DAVIES
CONSULTANT
CONOLEY CARTER

“It was Julia's vision and skill that made M&S’s iconic Percy Pig work. He remains the most successful food brand Marks and Spencer has launched.”

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RICHARD REILLY
PRESIDENT
GALERIE CANDY & GIFTS

“Julia built a great team at Kinnerton, who loved working for her. She inspired them and all of the people she interacted with.”

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KATY PATINO
PRODUCT DEVELOPER
MARKS & SPENCER

“Julia is a highly experienced professional with a real passion for all things confectionery and what she doesn’t know about the industry isn’t worth knowing.”

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HAYLEY COLEBY
ASSOCIATE DIRECTOR
PHA GROUP

“Julia oversaw the PR and social media campaign with professionalism and great enthusiasm and will be an invaluable asset to any business.”

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CLIVE BEECHAM
FOUNDER
KINNERTON CONFECTIONERY

“Julia combines her love of food with ‘out of the box’ thought processes and would be an absolute credit to any organisation she works with.”

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CHRIS SEABY
HEAD OF PRODUCT
MARKS & SPENCER

“Julia is a strategic thinker who always puts the customer at the heart of everything she does to create first to market innovation.”

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NIC CRISP
EXECUTIVE COACH

“Julia is passionate about leveraging diverse strengths and talent across the entire business to get the very best result in service for the customer.”

 
 
 
 
 
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