
At Delicious Creations we specialise in food innovation.
We know how to create delicious products that your customers will keep coming back to.
By helping you to better understand the key issues in managing innovation, we can help you to develop and improve creativity in your business.
We are experienced innovation professionals who are able to support your business in a variety of ways:
Develop, define and articulate your Innovation Strategy
Injecting fresh ideas, assessing gaps and finding niches to build and deliver your innovation pipeline
Ensuring you have the right structures, skills and culture to be a truly innovative business
Building and future-proofing your brands
Supporting your development teams to deliver new innovation efficiently and effectively
Providing ongoing innovation support to your team.
OUR SERVICES
Having a clearly defined Innovation Strategy is crucial.
With this you will be clear on your Innovation goals and the key initiatives to achieve them.
Is your business aligned in the direction of travel?
Understanding the market you operate in or want to operate in is crucial.
Identifying that your ideas are unique and sufficiently differentiated will ensure you enhance the category you work in.
How effectively does your business identify those new ideas you should take forward and those you should not?
Having a clearly defined identity, brand and marketing strategy in place is essential to succeed in a crowded and ever-changing marketplace.
With an overall Brand Strategy, you can develop a blueprint for how you want the world to see your business.
Do you need to create, define or refine your Brand Strategy to enhance the strength of your brands?
Managing innovation smartly is critical to success.
You need to have the right structure, culture and processes in place to be able to implement your new ideas cost effectively and time effectively.
Is your business organisationally ready to deliver successful innovation?
Creating an innovative environment can take your business to new levels of success.
To increase the innovative capability of your organisation, you need to allow your people to develop their own personal skills, their self-awareness and their internal business relationships.
Do your people have the skills they need to innovate effectively and efficiently?

JULIA CATTON, FOUNDER
Delicious Creations helps businesses boost their innovation performance.
Founded by Julia Catton, with 30 years’ experience working in both Retail and Manufacturing. Delicious Creations draws on Julia’s passion for creativity with her highly commercial and practical approach to food innovation.
At Delicious Creations, Julia uses her considerable experience of managing complex multi-sited teams to deliver both Branded and Private Label ranges to help businesses to develop their Innovation Strategy, manage innovation creatively and effectively and to build their own brands.
“Here’s a little snippet about me: I am the proud inventor of Marks & Spencer’s iconic Percy Pig sweets.”

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