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We are commercially savvy innovation professionals who are able to support your business in a variety of ways.
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Every business needs a clear Innovation Strategy linked to the overall business strategy
It provides a common Innovation Mission to support growth and aligned innovation effort in your business.
It needs to be a simple, clear and easily understood road map so that you can be aligned on the destination without arguing about the directions.
Delicious Creations can help you:
Define your Innovation Strategy
Outline the goals of your innovation activities
Define the key initiatives to achieve the goals
Articulate the important messages to the Key stakeholders to ensure buy in.
Understanding the market you operate in or want to operate in is crucial.
Identifying that your ideas are unique and sufficiently differentiated will ensure you enhance the category you work in.
How effectively does your business identify those new ideas you should take forward and those you should not?
At Delicious Creations we can help you to develop your market and category understanding by:
Consumer, category and trend reports helping you to understand the market you want to enter
Competitor analysis and benchmarking. How does your product perform and what is good and not so good in the competitive set?
Organising bespoke Food Safaris
Delivering Ideation workshops
Creating a deliverable innovation pipeline
Helping with strategy development, so you are clear about where you are heading and the steps you need to take to get there.
Having a clearly defined identity, brand and marketing strategy in place is essential for your brand to succeed in a crowded and ever-changing marketplace.
With an overall Brand Strategy, you can develop a blueprint for how you want the world to see your business.
Do you need to create, define or refine your Brand Strategy to enhance the strength of your brands?
Creating your brand identity enables you to control and develop how you convey your brand to the public. It needs to be consistent and clear. Delicious Creations can help you with:
Development of your brand strategy and identity to define the story around your brand and who your target audience is
Building a commercial case for success based on astute market understanding
Competitor research to identify your brand’s positioning, USP and pricing strategy
Differentiation and positioning to help you to capitalise on your USP
A clear design brief for print, packaging and comms to guide creative. We will also help you to identify potential design agencies to work with
Co-creating a brand book and style guide which can be used for your website design and external communication to ensure clear and consistent application and rollout of designed materials.
Managing innovation smartly is critical to success.
You need to have the right structure, culture and processes in place to be able to implement your new ideas cost and time effectively.
Is your business organisationally ready to deliver successful innovation?
Delicious Creations can help you to develop the right structure, culture and processes to make your business more innovative. We can also provide an Innovation Audit to identify which areas you need to develop. We can advise on how to:
Implement a Gated Process
Create a realistic and achievable Innovation Pipeline
Develop Project Management skills to keep projects on track, mapping out your process and understanding the timelines needed to do the job right first time
Provide support and training to your team.
Creating an innovative environment can take your business to new levels of success.
To increase the innovative capability of your organisation, you need to allow your people to develop their own personal skills, their self-awareness and their internal business relationships.
Do your people have the skills they need to innovate effectively and efficiently?
At Delicious Creations we can coach and mentor your team to support them and help them grow.
We can also offer interim support to businesses where needed.